Before you redesign a website, get clear on what should stay, what should change and what the new site needs to achieve.
Clarify the goal
More enquiries, better quality leads, easier bookings, stronger local visibility and clearer positioning are different objectives. Name the main one.
Review what already works
Keep useful pages, rankings, backlinks, testimonials and proof. A redesign should not casually throw away assets that already help the business.
Prepare the essentials
- Core services
- Target areas
- Client proof
- Brand assets
- Analytics and Search Console access
- Redirect requirements
Think beyond appearance
A better-looking site is valuable, but structure, speed, copy, navigation and trust often matter more to results.
Planning a redesign?